Sunday, April 14, 2024

#Under30entrepreneursinNigeria: Nothing prepares you for entrepreneurial challenges


Emmanuel Wogu, 28, is the founding father of Emmaginations, a content-creating and digital advertising organisation.

Emmanuel, our first male visitor on the #Under30entrepreneursinNigeria interview collection, has a Communications & Multimedia Design diploma from the American College of Nigeria and speaks Igbo, Hausa and English.

He loves working with visionary manufacturers and leaders and fixing pertinent inventive issues.


PT: Because the founding father of a content-creating institution, when did you determine that being an entrepreneur was what you wished? Was it deliberate, or did you come upon the concept? Have you ever had folks ask you, “Why enterprise? Why not a ‘9-5’?”

Emmanuel: I based Emmaginations in 2019 once I was nonetheless a scholar on the American College of Nigeria, AUN. I used to be a Communications & Multimedia Design main with a Focus in TV & Movie & so I used to be making ready for a movie profession.

I took the enterprise route for 2 causes: One, as a result of my college had and nonetheless has a powerful philosophy of entrepreneurship and two, as a result of I grew up with dad and mom who owned & ran their companies. Most of my relations are businessmen and ladies. So, entrepreneurship comes naturally.

Why not a 9-5? In my expertise, nice legacies are constructed on one thing apart from 9-5s. It’s very limiting. I’m a inventive and progressive particular person. I clear up issues, and this aligns extra with entrepreneurship. That mentioned, there’s at all times a time and place for workplace hours.

Emmanuel Wogu, 28, is the founder of Emmaginations
Emmanuel Wogu, founding father of Emmaginations

PT: What impressed this enterprise and your small business title?

Emmanuel: My ardour for good tales. Because of my dad, I began studying very early, and this colored my creativeness quite a bit. I discover that tales are the simplest manner of influencing folks. That is the rationale I studied TV & Movie. To see the world in 4K (a high-quality video decision) and to make as many individuals do the identical. It’s an irresistible problem I wholly embrace.

As for my enterprise title, it’s impressed by a extremely hyperactive creativeness, and my title, Emmanuel. I’m certain the remaining will be found out.

PT: How has the journey been to date? How has your work been accepted?

Emmanuel: It has been robust however rewarding. As a filmmaker, my feature-length documentary has been featured throughout 5 worldwide movie festivals, together with one honourable point out on the Toronto Tamil Movie Pageant in Canada.

Right this moment, I specialize in creating on-demand content material. My filmmaking abilities permit me to cater to immediately’s fast-paced social media panorama with a inventive aptitude that’s authentic solely to me. I assist companies develop quickly with content material that connects!

As an company, Emmaginations builds, manages, and optimises on-line presences for companies. This contains web sites, social media, and advertising supplies, however it doesn’t finish there. We take it one step additional, working with you, aspect by aspect, to transform your content material into lead era magnets that appeal to, convert, and retain prospects simply. I actually need to provide a shout-out to my unbelievable workforce, who work tirelessly across the clock to maintain this inventive engine going.

PT: How did your loved ones really feel about your determination to start out a enterprise, be an entrepreneur?

Emmanuel: Enterprise runs in my household, so that they didn’t take it. They anticipated it. Like I mentioned earlier, most of them personal companies, so it’s the rule slightly than an exception.

PT: What’s your tackle doing enterprise in Nigeria, particularly this line of enterprise? The competitors within the content material creation trade is comparatively excessive. How do you make sure you stand out?

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Emmanuel: Nice questions, thanks. It’s an thrilling time; the trade has grown exponentially worldwide; everyone is a content material creator immediately. It’s a testomony to the efficacy of not simply content material creators but additionally these chargeable for constructing the platforms and infrastructure on which all of us thrive. It speaks volumes of the worth of entrepreneurship.

With new AI instruments like open AI’s Sora, we’re about to see an much more important shift in the best way content material is produced and consumed, however to pivot away from the trade, Nigeria is ranked 131 out of 190 on the 2020 ease of doing enterprise index.

Doing enterprise in Nigeria is admittedly not for the weak. It’s cutthroat. Somebody as soon as mentioned if you may make it in Nigeria, you may make it anyplace on the planet! And I consider it. How do I stand out? High quality! When purchasers come to me, it’s as a result of they’re assured of high quality, the very best.

PT: The place can we discover Emmaginations?

Emmanuel: This hyperlink gives all solutions to enquiries about Emmaginations’ companies. We’ve got a bodily presence, and we’re additionally on-line.

PT: The place do you see your small business in 5 years?

Emmanuel: I plan to scale as much as meet present and future demand adequately. I’ve frolicked constructing the precise basis, a construction that may face up to the take a look at of time.

PT: If you happen to had been to get a grant, which arm of your small business would you be increasing?

Emmanuel: I’ve an organization referred to as Personal a Movie. It’s a stupendous idea that lets filmmakers or creators increase cash for his or her tasks via crowdfunding. This may get rid of the monetary barrier and empower creators to succeed in past their wildest Emmaginations.

PT: Is there something you would like you had recognized earlier than you began your small business?

Emmanuel: Individuals don’t purchase what you do. They purchase why you do it.

PT: Has there been any time you felt like quitting? How did you handle that section?

Emmanuel: Completely. The world romanticises entrepreneurs and the entrepreneurial journey however hides the not-so-romantic aspect. The late nights and the early mornings, the unhealthy investments, the choice paralysis, the silent bankruptcies, and most particularly, the time away from household,

So, younger folks like myself put together for fame and never the ache. Don’t get me unsuitable, I wasn’t anticipating it to be straightforward. I knew issues had been going to be tough. However nothing, completely nothing, prepares you for a way tough the journey can get as an entrepreneur.

Many have deserted the journey. However winners don’t stop. When issues get tough for me, I ask myself why I began this journey within the first place, what downside I’m fixing and the reply at all times will get me again on observe.

Lastly, connecting with different entrepreneurs is the following smartest thing. In the previous few years, I’ve had the privilege of getting insightful conversations with enterprise leaders in varied industries. Belief me, nothing beats entry to first-hand intelligence.

Emmanuel Wogu, founder of Emmaginations
Emmanuel Wogu, founding father of Emmaginations

PT: What recommendation would you give somebody in search of to start out this enterprise?

Emmanuel: Take into consideration your favorite soup. Somebody, someplace, began making that soup a very long time in the past and finally perfected it into what it’s immediately. Being a profitable content material creator is like cooking your individual soup. I wager you that there’s not simply water and oil however meat, fish, greens, spices, and lots of different issues.

It takes effort and time to learn to put together your soup after which the fervour, creativity and originality to make it essentially the most scrumptious soup on the town. That being mentioned, don’t be afraid to start out small. E no go candy at first, however should you hold going, you’ll finally begin a restaurant. Congratulations! That’s when the true work begins! Crucial ingredient, nonetheless, is originality. It’s your soup, bear in mind?

READ ALSO: #Under30entrepreneursinNigeria: ‘How my first enterprise birthed one other’ Oluwatosin

PT: Content material creation is kind of a demanding occupation. How do you unwind?

Emmanuel: I like to learn and watch motion pictures, however nothing beats instructing. Once I’m not operating Emmaginations, I run a scholar growth membership referred to as Energetic Minds in Yola Mannequin Secondary College, Adamawa, Nigeria, the place we consider you are able to do it should you can assume it. Something is feasible. These college students are my pleasure & pleasure. Being with them may be very therapeutic.

PT: On a scale of 1 to 10, how would you fee Nigerians’ curiosity in content material creation, commercial and so forth?

Emmanuel: A stable 10!

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